Privacy policy

Privacy Policy

Andersen Hitches operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Andersen Hitches is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.

• Communications with us, including the information you include when sending a customer support inquiry.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.

• From our service providers, including when we engage them to provide technology and they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, enable reviews, and recommend products. This may include using your personal information to tailor and improve the Services.

• Marketing and advertising. We use your personal information to send marketing and promotional communications by email, text message, or postal mail, and to show you advertisements on the Services or other websites, including based on items you purchased or added to your cart and other activity on the Services.

• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping experience, detect and investigate possible fraudulent or unlawful activity, and secure our Services. If you register an account, you are responsible for keeping your account credentials safe.

• Communicating with you. We use your personal information to provide customer support, respond to you, and maintain our business relationship.

• Legal reasons. We use your personal information to comply with applicable law, respond to valid legal process, participate in legal proceedings, and enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for purposes described in this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners may use your information according to their own privacy notices. Depending on where you reside, you may have the right to opt out of sharing information for targeted advertising. You can exercise that right at https://andersenhitches.com/pages/data-sharing-opt-out.

• When you direct or consent to our disclosure of information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With our affiliates or within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, respond to lawful requests, enforce our terms or policies, or protect our rights and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and may also be shared with third parties located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate information from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights over Shopify’s use of that information. To learn more, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights through the Shopify Privacy Portal at https://privacy.shopify.com/en.

Cookies, Pixels, and Third-Party Tracking

We and the third parties named below use cookies, pixels, software development kits, local storage, and similar technologies on our website. Depending on the page or feature you use, your location, and your privacy choices, these technologies may collect or receive your IP address, browser and device details, cookie or other identifiers, referring URL, pages viewed, clicks, searches, items viewed or added to cart, purchases, and information you submit through forms. We use this information to operate the store, measure and improve the website, understand campaign performance, personalize marketing, and support customer communications.

• Shopify: Store operation, checkout, analytics, and customer event measurement.

• Google (Google Analytics and Google Ads): Website analytics, advertising measurement, conversion tracking, and remarketing.

• Meta (Facebook and Instagram Pixel): Advertising measurement, conversion tracking, and audience creation.

• Microsoft Clarity: Website usage analytics, including interaction and session insights.

• Klaviyo: Onsite activity measurement, signup forms, and email and SMS marketing personalization.

• Postscript: SMS signup, onsite activity measurement, and SMS marketing.

• UpPromote: Affiliate and referral attribution.

• Fondue: Cashback offer and promotion measurement.

Our site also loads embedded tools from Rise.ai (store credit and gift card features), Customizery (product customization), Judge.me (reviews), PageFly (page features), and S Store Locator (dealer locator). These providers may receive device and interaction information when their features load or are used. Security and form features may also use Google reCAPTCHA or hCaptcha where shown.

Some of these providers act for us, while advertising partners may use information under their own privacy notices. You can manage cookies through your browser settings. Where applicable, you can opt out of sharing for targeted advertising through our Your Privacy Choices page at https://andersenhitches.com/pages/data-sharing-opt-out. Your choices may affect how optional technologies operate, but some technologies are needed to provide the store and its features.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and terms. We do not guarantee or take responsibility for the privacy or security of those sites. Information you share on public or semi-public venues, including third-party social networking platforms, may be visible to other users. Our inclusion of a link does not, by itself, imply endorsement of the platform or its operator.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by law.

• Right to access or know. You may have the right to request access to personal information we hold about you.

• Right to delete. You may have the right to request that we delete personal information we maintain about you.

• Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

• Right of portability. You may have the right to receive a copy of your personal information or request that we transfer it to a third party, subject to applicable exceptions.

• Right to opt out of sale, sharing, or targeted advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or its use for targeted advertising, as those terms are defined by applicable law. You can exercise this right at https://andersenhitches.com/pages/data-sharing-opt-out. If you visit our website with a Global Privacy Control opt-out signal enabled, depending on where you are, we will treat it as an opt-out request for the device and browser you use. If we can associate the device with a Shopify account, we will apply the request to that account as well. Learn more about Global Privacy Control at https://globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals from browsers or devices.

• Managing communication preferences. You may opt out of promotional emails by using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails about your account or orders.

You may exercise your rights where indicated on the Services or by contacting us using the details below. To learn more about rights related to information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing a request, as permitted or required by law. Where allowed, you may designate an authorized agent to make a request on your behalf. We may require proof of that authorization and ask you to verify your identity directly. We will respond within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent UK contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise your rights, please contact us at marketing@anderseninc.com or 3024 North Boeing Street, Idaho Falls, ID 83401, US.

SMS Marketing

In addition, you agree to our Messaging Terms at https://terms.pscr.pt/legal/shop/andersen-hitches/terms_of_service and Messaging Privacy Policy at https://terms.pscr.pt/legal/shop/andersen-hitches/privacy_policy.